DAVID HOCKNEY
David Hockney is one of the most important painters of the 20th century. If you were to Google, famous British painters, there’s a good chance that Hockney’s name will appear. Born in Bradford in 1937, Hockney was one of the big artists involved in the pop art movement in the 1960s. Pop art was a style of art that was bright, full of colour. It was made by lots of young artists who felt that the art they saw in galleries was a little bit boring. To find out more about pop art, watch our handy video. It’s likely that you’ll learn about pop art in school and then you can mention Hockney and impress all your friends and teachers.
OUR CAMPAIGN:
TRANSFORM TO PERFORM
Target Audience : Sandwich Generation
Able to donate
Are with their families in this time
Issue : People who are interested in the arts sector and not necessarily involved in the arts scene do not know where to go to seek their passion.
Insight : Majority of non-arts donors were unaware the arts needed support, and they had not been approached directly to donate to the arts.
Community: Elderly and children
( find SSOs that esplanade already works with )
The community that sandwich generation can empathise with the most.
